01st Feb 2010
Write Media Edition, which offers results
Image : http://www.flickr.com
For many people the idea of trying to prepare a draft press. They are intimidated journalists have no idea where to start. Many other media unbundling of writing with great courage and admirable taste, but not enough to anticipate and skills.
The following simple formula, and will be a few rules, you can write clear and effective media reports that he has the best chance, perhaps they are collected and published, and provides long-termintegrity and represent the interests of media organizations.
1. Media releases is ARTICLE
One of the first mistakes in preparation for writing a press release is as it should be printed in the actual Article. Almost no printing press in its current form, unless they are seriously insufficient number of small publications, as well as local newspapers, or, frankly, very unprofessional.
When you write you must pressRemember that you must meet two very different, often complementary but sometimes competing needs. On the one hand, we have a great product, and you did a great offense, and they want the news. On the other hand, the journalist wants fresh new story that will have broad appeal to the audience.
First of all, what does it mean that you should not write in the press to the public, please write to one person: a journalist in the table arecountry.
Your task is to transfer media to try to enter the shoes of journalists to find out what they want, so let them. This will increase the likelihood that a journalist through the media report as the basis for its story, and give them a rotation that you want to see.
If you do not know where to start, do not worry: I was a journalist and read dozens of press releases every day before lunch, so I can borrow shoes for the entire durationthis article.
2. History GIVE JOURNALISTS
Work as a journalist is to tell, and it is not always easy to come up with interesting new stories every week or every day. So if something happens in the company, which is potentially "nothing new", it is a valuable commodity that is offered.
Remember: this is not a matter of record in such a way that you feel that history should be written, instead, it is a step away fromnothing new to say something first. So your cat took first place in the show? Big Deal: many cats to win prizes. Your cat has won 10 year in a row? It's quite interesting, some magazines home may be interested. Your cat won first place in the exhibition? So this is nothing new, and maybe even get a good feel for one channel themed art in the morning.
Remember to include facts about the history of the journalist, which makes it worth talking.golden rule? Information is probably nothing new if either:
a) New: never heard of or do not do that
b) fresh, new perspective on old history
3. THE RIGHT PITCH FOR PUBLICATION
Think about the example above, our cats. If your cat took first place in the show, the rate mentioned in the Rapporteur of the farmers. If your cat is on the 10th year in a row, one of the nation is in a home magazine might be interestedstories about his talented cat. If your cat went up the main prize at the exhibition, but industry newsletters and magazines may be interested – you can get a piece in some national newspapers and news programs on television.
Selection of publications, which sent a press release is very important. Think about the type of story you have to say, both strategically publications that best suit your story. You can forwardHerald, but acknowledge that it is also the cost of winning the show may not be the news. So please do not release the report editor, look for the "lifestyle" sections, and pitch your release to a journalist and editor of this section. As a wise (and realistic), his story about where it can be published very increases the likelihood that you will receive all important 'phone or e-mail to journalists.
There are many volumes available to the media helpstheir publications target wisely. In Australia, the Australian Writers Exchange 'is a great tool for writers and public relations specialists, detailing each publication in Australia and New Zealand. It would not be talking, but it is also very important that you carefully read the publications, which sent a press release, so they are aware of their styles and types of stories that are not normally made public.
4. Get your facts
ItIt may seem obvious, but you'll be surprised how many people thought that they were "Imagine" as the press by providing information, misinformed or exaggerating the facts, an attempt to catch the eye of journalists.
A half-decent journalist, always check the facts. They know that you have a personal or business meetings, wanting to be published the story, so we will do everything to make sure that what is printed is true, not just the versiontruth. If you lied, exaggerated or not to check their facts, that reflect badly on you and your organization. Not only this version is probably thrown into the trash, it is very likely that the journalist will trust the press release sent back – and left alone to read.
On the other hand, the obvious facts that can be supported will provide integrity of the press releases – and therefore, for you and your organization so that future versions will probablyperceived as positive.
5. Provide basic information
That's all for a brief press release – go by the parties, and reduces the likelihood that a journalist will be more. This should not be difficult, because the media report is intended solely to provide all the key information that Piqué journalistic interest.
Sometimes, however, this value can provide basic information to help journalists to support their story. Itsave them much time to research, one can say in your favor when considering whether to write the story. In the case of "cat and dog" scenario given earlier, may be available for exposure assessment criteria, for example.
Basic information can be obtained in the Appendices to release or publish on its website and clearly marked on the release of the journalists can easily be found.
6. HoldFORMULA
After a good story, your facts, to gather basic information and publications are likely to respond positively, write a press release is a very simple exercise. This is because you can pretty well follow the standard formula each time.
Transfer from our stupid cat-dog story, we will outline five points formula and prove him a cat-dog details, the construction of a press release, as we do.Suppose that a message is sent to the National Institute of fictitious dog, which is a simple program to get media exposure.
He gave all the information listed in the first sentence or two
This is what happens / happened when and where, who is involved and why it is interesting and important. This is quite different from the beginning of this article, because it is difficult information to readers in general do not know. But remember: Youraudience in this case is only one person, a journalist and give them any information, they must decide whether the story is worth talking.
Blue point burmese cat stunned crowds and a mad dog owners not only to enter – but winning – Best of Show in the country's most prestigious exhibitions: the National Canine Institute (NCI) Awards, held in Canberra Chamber of Commerce on Friday (March 12).
• What happens: dog cat wonshow
• When and where: Friday 12 March in Canberra Comoros
• Who is involved: cat, crowds, other domestic animals, the Institute
• Why is it interesting: it is shocked and outraged crowds pet owners
Expand Introduction
Give a little more, and if necessary, add information about the event occurred or will happen.
After graduating from Betty mjanmarský through loopholesNCI is a list of cat owners, Margaret and Richard Dalrymple, say it is quiet, which gives a scandal, says only that Betty was in the same control as all the dogs, and clearly proved to be better. Their view is shared by the judges.
Take part in the "quotable quote"
Ensure that all quotations in the media report attributed to a person (eg, identify the person who bid), and if the person is workingname, etc., which contain. They contain only the quotation or information or add value to the media release and mention the people who are important to history.
Betty enters the competition was a question of law to which we should not talk, "said NCI President and Judge, Peter Davies," so just use the same strict rules covering the deck above. Betty was the clear winner. "
Perform any other relevant facts orQuestions
You can also go back to the other "quotable quote" if necessary.
But many states, dog owners are not so philosophical, said that the exhibition is a scandal to win, and that access should not be in the first place. Group launched an appeal.
"This is a ridiculous farce reinforces the limits to which the legal system can be deduced, insists Eloise Nichols, owner of the winner of two plantChocolate Labrador, Jim Royal. In a statement immediately after the announcement of the award, said: "Dogs and cats have very different physiological makeup, and this is crazy, musical pink daisies. Labrador, poodle and associations, Cavalier King Charles Spaniel breeders started each separate appeal the decision, and we expect other groups to participate in the action soon.
Breeders Davies rejects the opposition as sour grapes. Bettywon fairly. In fact, the animal was simply better, "he says. Heads of Department also led an enthusiastic interest in the debate for their organization." We are more pet owners – cats and dogs as well – have expressed interest in membership in our organization and participate in events than ever before. This is great news for future competition. "
Strengthening Facts
Ensure that all relevant times, date, place andnames and contact details are not clear.
This issue will be before the court on the 21th district of Canberra April Dog National Institute for the preliminary rounds of annual awards will begin in July, dates and locations will be posted on the official website, www.nci-awards.net [this is not a real address]. Interviews can be ordered from Institute president Peter Davies, Betty owners Richard and Margaret Dalrymple.
Media Contact: Joanne Prosczech, NCI
Tel: 0402 123456
Email jprosczech@nci.net [not the actual address]
7. Ready and available
And finally, if you are available to speak to journalists. "Be prepared to call them all kinds of odd hours, even late at night and early morning. If you are promised to talk with someone to be accurately informed about what is appropriate and inappropriate for them say in an interview. Before the name as a potential respondentssure that they are available to call at odd hours. Please call the vet journalists are acting as "broker" Setting up an interview with the test team and all journalists.
Tags : Royal Food
Tags: cat, printing press, history, person, Canberra, Comoros, New Zealand, insufficient number, release, Peter Davies
Related posts
Image : http://www.flickr.com
For many people the idea of trying to prepare a draft press. They are intimidated journalists have no idea where to start. Many other media unbundling of writing with great courage and admirable taste, but not enough to anticipate and skills.
The following simple formula, and will be a few rules, you can write clear and effective media reports that he has the best chance, perhaps they are collected and published, and provides long-termintegrity and represent the interests of media organizations.
1. Media releases is ARTICLE
One of the first mistakes in preparation for writing a press release is as it should be printed in the actual Article. Almost no printing press in its current form, unless they are seriously insufficient number of small publications, as well as local newspapers, or, frankly, very unprofessional.
When you write you must pressRemember that you must meet two very different, often complementary but sometimes competing needs. On the one hand, we have a great product, and you did a great offense, and they want the news. On the other hand, the journalist wants fresh new story that will have broad appeal to the audience.
First of all, what does it mean that you should not write in the press to the public, please write to one person: a journalist in the table arecountry.
Your task is to transfer media to try to enter the shoes of journalists to find out what they want, so let them. This will increase the likelihood that a journalist through the media report as the basis for its story, and give them a rotation that you want to see.
If you do not know where to start, do not worry: I was a journalist and read dozens of press releases every day before lunch, so I can borrow shoes for the entire durationthis article.
2. History GIVE JOURNALISTS
Work as a journalist is to tell, and it is not always easy to come up with interesting new stories every week or every day. So if something happens in the company, which is potentially "nothing new", it is a valuable commodity that is offered.
Remember: this is not a matter of record in such a way that you feel that history should be written, instead, it is a step away fromnothing new to say something first. So your cat took first place in the show? Big Deal: many cats to win prizes. Your cat has won 10 year in a row? It's quite interesting, some magazines home may be interested. Your cat won first place in the exhibition? So this is nothing new, and maybe even get a good feel for one channel themed art in the morning.
Remember to include facts about the history of the journalist, which makes it worth talking.golden rule? Information is probably nothing new if either:
a) New: never heard of or do not do that
b) fresh, new perspective on old history
3. THE RIGHT PITCH FOR PUBLICATION
Think about the example above, our cats. If your cat took first place in the show, the rate mentioned in the Rapporteur of the farmers. If your cat is on the 10th year in a row, one of the nation is in a home magazine might be interestedstories about his talented cat. If your cat went up the main prize at the exhibition, but industry newsletters and magazines may be interested – you can get a piece in some national newspapers and news programs on television.
Selection of publications, which sent a press release is very important. Think about the type of story you have to say, both strategically publications that best suit your story. You can forwardHerald, but acknowledge that it is also the cost of winning the show may not be the news. So please do not release the report editor, look for the "lifestyle" sections, and pitch your release to a journalist and editor of this section. As a wise (and realistic), his story about where it can be published very increases the likelihood that you will receive all important 'phone or e-mail to journalists.
There are many volumes available to the media helpstheir publications target wisely. In Australia, the Australian Writers Exchange 'is a great tool for writers and public relations specialists, detailing each publication in Australia and New Zealand. It would not be talking, but it is also very important that you carefully read the publications, which sent a press release, so they are aware of their styles and types of stories that are not normally made public.
4. Get your facts
ItIt may seem obvious, but you'll be surprised how many people thought that they were "Imagine" as the press by providing information, misinformed or exaggerating the facts, an attempt to catch the eye of journalists.
A half-decent journalist, always check the facts. They know that you have a personal or business meetings, wanting to be published the story, so we will do everything to make sure that what is printed is true, not just the versiontruth. If you lied, exaggerated or not to check their facts, that reflect badly on you and your organization. Not only this version is probably thrown into the trash, it is very likely that the journalist will trust the press release sent back – and left alone to read.
On the other hand, the obvious facts that can be supported will provide integrity of the press releases – and therefore, for you and your organization so that future versions will probablyperceived as positive.
5. Provide basic information
That's all for a brief press release – go by the parties, and reduces the likelihood that a journalist will be more. This should not be difficult, because the media report is intended solely to provide all the key information that Piqué journalistic interest.
Sometimes, however, this value can provide basic information to help journalists to support their story. Itsave them much time to research, one can say in your favor when considering whether to write the story. In the case of "cat and dog" scenario given earlier, may be available for exposure assessment criteria, for example.
Basic information can be obtained in the Appendices to release or publish on its website and clearly marked on the release of the journalists can easily be found.
6. HoldFORMULA
After a good story, your facts, to gather basic information and publications are likely to respond positively, write a press release is a very simple exercise. This is because you can pretty well follow the standard formula each time.
Transfer from our stupid cat-dog story, we will outline five points formula and prove him a cat-dog details, the construction of a press release, as we do.Suppose that a message is sent to the National Institute of fictitious dog, which is a simple program to get media exposure.
He gave all the information listed in the first sentence or two
This is what happens / happened when and where, who is involved and why it is interesting and important. This is quite different from the beginning of this article, because it is difficult information to readers in general do not know. But remember: Youraudience in this case is only one person, a journalist and give them any information, they must decide whether the story is worth talking.
Blue point burmese cat stunned crowds and a mad dog owners not only to enter – but winning – Best of Show in the country's most prestigious exhibitions: the National Canine Institute (NCI) Awards, held in Canberra Chamber of Commerce on Friday (March 12).
• What happens: dog cat wonshow
• When and where: Friday 12 March in Canberra Comoros
• Who is involved: cat, crowds, other domestic animals, the Institute
• Why is it interesting: it is shocked and outraged crowds pet owners
Expand Introduction
Give a little more, and if necessary, add information about the event occurred or will happen.
After graduating from Betty mjanmarský through loopholesNCI is a list of cat owners, Margaret and Richard Dalrymple, say it is quiet, which gives a scandal, says only that Betty was in the same control as all the dogs, and clearly proved to be better. Their view is shared by the judges.
Take part in the "quotable quote"
Ensure that all quotations in the media report attributed to a person (eg, identify the person who bid), and if the person is workingname, etc., which contain. They contain only the quotation or information or add value to the media release and mention the people who are important to history.
Betty enters the competition was a question of law to which we should not talk, "said NCI President and Judge, Peter Davies," so just use the same strict rules covering the deck above. Betty was the clear winner. "
Perform any other relevant facts orQuestions
You can also go back to the other "quotable quote" if necessary.
But many states, dog owners are not so philosophical, said that the exhibition is a scandal to win, and that access should not be in the first place. Group launched an appeal.
"This is a ridiculous farce reinforces the limits to which the legal system can be deduced, insists Eloise Nichols, owner of the winner of two plantChocolate Labrador, Jim Royal. In a statement immediately after the announcement of the award, said: "Dogs and cats have very different physiological makeup, and this is crazy, musical pink daisies. Labrador, poodle and associations, Cavalier King Charles Spaniel breeders started each separate appeal the decision, and we expect other groups to participate in the action soon.
Breeders Davies rejects the opposition as sour grapes. Bettywon fairly. In fact, the animal was simply better, "he says. Heads of Department also led an enthusiastic interest in the debate for their organization." We are more pet owners – cats and dogs as well – have expressed interest in membership in our organization and participate in events than ever before. This is great news for future competition. "
Strengthening Facts
Ensure that all relevant times, date, place andnames and contact details are not clear.
This issue will be before the court on the 21th district of Canberra April Dog National Institute for the preliminary rounds of annual awards will begin in July, dates and locations will be posted on the official website, www.nci-awards.net [this is not a real address]. Interviews can be ordered from Institute president Peter Davies, Betty owners Richard and Margaret Dalrymple.
Media Contact: Joanne Prosczech, NCI
Tel: 0402 123456
Email jprosczech@nci.net [not the actual address]
7. Ready and available
And finally, if you are available to speak to journalists. "Be prepared to call them all kinds of odd hours, even late at night and early morning. If you are promised to talk with someone to be accurately informed about what is appropriate and inappropriate for them say in an interview. Before the name as a potential respondentssure that they are available to call at odd hours. Please call the vet journalists are acting as "broker" Setting up an interview with the test team and all journalists.
Tags : Royal Food
Tags: cat, printing press, history, person, Canberra, Comoros, New Zealand, insufficient number, release, Peter DaviesRelated posts
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